BLACKPINK, JUMP | Song Review 🎵

Korean girl group extraordinaire BLACKPINK reunite with the engaging, enjoyable, and entertaining summery K-pop joint, “JUMP.”

Four words: “BLACKPINK in your area.” Yes, you read right! K-pop girl group extraordinaire BLACKPINK have reunited, and it feels so good! They’ve got things jumpin’ on their new single, “JUMP”. There are lots of cooks in the kitchen behind the scenes. Ape Drums, Zecca, Diplo, Boaz van de Beatz, and 24 produced it. The resulting musical accompaniment is S-L-E-E-K and likely expensive. Fittingly, the quick pace and driving sound of the instrumental makes you wanna… wait for it… JUMP! Most of the song is in English, but there are Korean moments within the pre-chorus and chorus.

With a colorful instrumental backing them, the girls lock in! Rosé and Jisoo perform the first verse. Here, Rosé asserts, “I’m not that easy to tame / You should see me under these lights.” Ooh-wee! The attitude! The fierceness! Later, Lisa and Jennie perform the second verse, where Lisa asks, “Are you not entertained? (No) / I ain’t gotta explain / I’m with all of my sisters (Ah) / Got ‘em going insane, yeah (Yeah).” BLACKPINK is a big deal, PERIOD. EXCLAMATION! Both confidently perform the first pre-chorus (after the first verse), leading into the centerpiece, the chorus, performed by Jennie and Rosé. Following a dash of Korean, the ladies sing, “So come up with me, I’ll take you high / That Prima donna, spice up your life / You know I got that shit that you like / So come up with me, run up, uh, jump.” Lisa and Jisoo put a cap on things in the post-chorus, where Lisa “Wanna see you bumpin’, baby, bouncin’ to the bass.” Ultimately, “JUMP” is a fun reunion for BLACKPINK.  No, it’s not the second coming, but it’s an engaging, enjoyable, and entertaining summery K-pop joint.